Explorer Mini
Omnichannel product launch campaign
Maximize
Independence
Introducing the concept of “on-time mobility” to support product usage by early aged pediatric users in order to maximize early developmental milestones.
We partnered with Permobil’s product development team to tell the origin story of the Explorer mini from it’s conception alongside the GoBabyGo project at University of Delaware to Permobil’s launch of one of the first power mobility devices for those aged 1-3 specifically designed to empower early mobility, seating that grows/adjusts with the child’s development, while overcoming traditional hurdles for parents of children using powered mobility.
We were able to really bring this story with Sylvia. A young Canadian kid and one of the first to use the Explorer Mini. Her parents were able to adequately communicate both the functional and emotional benefits of the Explorer Mini.
Beyond captivating storytelling we needed to communicate new concepts and features within the pediatric mobility space. We accomplished this by leveraging high quality product renderings, lifestyle photography and design callouts to familiarize families and clinicians with this product.
Additionally to support this product launch and add credibility to the product we helped the Explorer Mini secure the following awards.
Edison Award, TIME Magazine Best Inventions, and Mobility Product Awards
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